Adventure Sign & Graphics is a full-service, custom, boutique sign shop that operates out of south Austin. Headed by Lee Sonoqui, an expert in all things graphic with over 21 years of experience in the industry, we use the latest technology and the most modern, effective techniques to meet your signage needs quickly, efficiently, and at a competitive price. Whether you’re looking for engraved interior signs, ADA compliant displays for your commercial property, custom banners, vinyl graphics, yard or site signs, or anything in between, you can count on us to get the job done right!
MEET THE TEAM: LEE SONOQUI
Lee is an experienced, sought-after expert in the fields of sign fabrication and graphic design and the expert at Adventure Sign & Graphics. He’s known throughout Austin and the larger Central Texas area for his artistic vision, his attention to detail, and his technical skills. Born in Phoenix, AZ and raised in Terlingua, TX, Lee started his career by serving in the US Marines from 1987 to 1993 where he fought in the Gulf War. After he returned to the states, he worked to receive his Associates Degree in Fine Arts with an emphasis on oil painting. His first foray into the world of signs and commercial art was with Architectural Signage Systems Inc. in Tampa, Florida, in 1995. In 2005, he moved to Austin and joined Sun Signs Inc., where he worked for 11 years.
During that time, Lee gained experience in a wide variety of sign types and installations. Since 1995, he has, in no particular order: screen printed, spray painted, applied vinyl, welded, ground, sawed, bent, shaped, engraved, laser-cut, glued, faux-painted, laminated, framed, illuminated, designed, fastened, riveted, and molded his way through many materials, including aluminum, steel PVC, vinyl, wood, polyurethane, polystyrene, acrylic, ABS, and even Bondo, to create enduring, beautiful signs of every size, shape, and purpose!
In August of 2016, Lee decided to take those talents and create his own business. Adventure Sign & Graphics, a premier south Austin location, is where the most modern and professional signs are made with an artisan attention to detail. Lee has installed interior wall logos on the 30th floor of high rise office buildings, and dug holes in the hot Texas sun for realty signs. He’s outfitted the interiors and exteriors of major hospitals in Tampa, and replaced outdoor signs 50 feet off the ground in a boom truck. He’s crawled inside electrical signs troubleshooting outage problems, and covering the windows with frosted film in Austin Bergstrom International Airport. Lee has seen and done it all!
When he’s not out helping label the world with Adventure Sign & Graphics, Lee enjoys drumming, photography, studying WWII-era and 1950’s art and culture, and, of course, oil painting. In his own words:
“What I enjoy the most in the sign industry is that there is a huge diversity of signs and each project is unique; there is always a need to stay sharp by continuing to educate myself with the latest and greatest methods of sign fabrication. It’s the perfect blend of art, design, mechanical engineering, material science, and social skills. I will continue to make signs long after I retire!”
Morgan Trujillo is an administrative expert whose various career and life experiences have made her into a unique and capable professional. Her people skills, talent for organization, and knack for operations and financials make her a tremendous asset to Adventure Sign & Graphics.
Arriving in Austin in 1997 to attend St. Edward’s University, Morgan had her eye on an eventual career in entrepreneurship. She received her BBA before embarking on a series of moves for the next seven years in pursuit of that goal.
From 2001 to 2008, Morgan lived and worked in several places. Most notably, she spent time in Portland, Oregon, a hip city where she waited tables and grew her service industry skills, and Montezuma, Costa Rica, where she began as a volunteer at a butterfly farm, worked as a bookkeeper from 2004 to 2007, and ended up as a cook at bed and breakfast Mariposario Montezuma Gardens. During this period, she met people from every walk of life and learned a lot about the skills that would later help her at Adventure Sign & Graphics. After all, if you can help manage a kitchen, you can help manage just about any business!
“I worked as a waitress for over twenty years, and loved the social aspect of the job. I had the opportunity to talk to so many different people, and to learn how to read what they wanted. I believe working in that industry instilled in me a well-roundedness of character that not every business does.”
Partly due to the economic downturn of the time, and partly because she missed many of her longtime friends, Morgan moved back to Austin in 2008. She wound up working as a waitress at a restaurant where she had worked in college, Guero’s Taco Bar on South Congress. They welcomed her back like family, and she spent the next five years there until deciding it was time for a change in 2013.
Morgan ended up applying to a bookkeeper/personal assistant position; she had never thought about the sign world before, but was interested to learn. Just a few years later, she has a solid grasp of the ins and outs of the business, both from an administrator’s standpoint, and as far as what it really takes to get things done. She’s the one crunching the numbers and optimizing logistics, and she’s also been known to draft a few sign ideas herself!
“When I attended St. Ed’s, it was with the goal of eventual entrepreneurship. I thought I would have a small boutique in a cute neighborhood in a hip city. Nearly twenty years later, have gained experience in this fun, creative, and enduring industry, I am proud to say that I am a part of Adventure Sign & Graphics. I have a business partner who is like-minded and who has the know-how and the experience to complement what I have to offer the world of signs.”
When not making Adventure Sign & Graphics run, Morgan loves to crochet, attend concerts (especially the Telluride Bluegrass Festival in Colorado!), practice her Spanish, and cook.